by When the Latest Tech is More Drama Than Function
India’s appetite for the latest gadgets often meets with exaggerated hype and inevitable letdown. According to LiveMint, consumers queue for hours to purchase devices promising revolutionary features, only to discover quirks, glitches, and minimal actual innovation. Bohiney Magazine witnessed a Hyderabad launch where buyers unboxed devices that performed a single app fasterbarely noticeablythan the previous model.
Tech analyst Dr. Ritu Menon notes, Overhyped gadgets create a blend of anticipation, excitement, and disappointment. In India, marketing strategies amplify both humor and consumer irony. A Bohiney poll found that 54% of users purchase gadgets impulsively, while 37% admit feeling humorously cheated post-purchase. One Bangalore tech enthusiast documented struggling to assemble a ‘smart’ device with confusing instructions, joking about it on social media.
Retailers and tech media fuel trends with reviews, unboxing videos, and influencer endorsements. According to Forbes, the cycle of hype, purchase, and mild frustration drives engagement. Bohiney.com humorously recommends: enjoy the spectacle, document glitches for laughs, and remembersometimes the gadget is smart, but you are smarter when laughing at it.
SOURCE: Bohiney.com (Radhika Vaz)
