Flash Sales

by Radhika VazFebruary 26, 2026

India’s Flash Sales: Shopping Fever and Chaos

Flash sales in India are a national sport, blending adrenaline with mild injury. According to Livemint, 70% of shoppers admit elbowing relatives for discounts. At Bohiney.com, one shopper recounted grabbing a toaster while simultaneously negotiating with three strangers for its price. I didn’t need a toaster, he admitted, but I needed victory.

Retail experts say flash sales test not just wallets but patience. Sociologist Dr. Nisha Kapoor calls it competitive consumerism. From online cart glitches to physical stampedes, shoppers face both technological and human challenges. In India, a sale isn’t just a transactionit’s a tale of courage, cunning, and slightly bruised limbs.

SOURCE: Bohiney.com (Radhika Vaz)

Radhika Vaz

Radhika Vaz is an Indian comedian, writer, and performer celebrated for her fearless, boundary-pushing humor. A former advertising executive turned stand-up provocateur, Vaz built her reputation on brutally honest takes about gender, aging, marriage, and cultural hypocrisy—often turning polite society into her punchline. Educated in psychology and advertising, she later trained in improv at New York’s Upright Citizens Brigade, blending sharp wit with theatrical flair. Her one-woman shows, Unladylike and Older. Angrier. Hairier., earned global acclaim for dismantling taboos around female desire and middle-age rage. Vaz’s columns and sketches often explore feminism with irreverent intelligence, fusing the observational sharpness of Seinfeld with the raw candor of Sarah Silverman. Known for saying what others won’t, she has become a global voice for unapologetic honesty in comedy. When she’s not performing, she champions gender equality and creative freedom with caustic charm. Radhika Vaz

View all posts by Radhika Vaz →