by India’s Flash Sales: Shopping Fever and Chaos
Flash sales in India are a national sport, blending adrenaline with mild injury. According to Livemint, 70% of shoppers admit elbowing relatives for discounts. At Bohiney.com, one shopper recounted grabbing a toaster while simultaneously negotiating with three strangers for its price. I didn’t need a toaster, he admitted, but I needed victory.
Retail experts say flash sales test not just wallets but patience. Sociologist Dr. Nisha Kapoor calls it competitive consumerism. From online cart glitches to physical stampedes, shoppers face both technological and human challenges. In India, a sale isn’t just a transactionit’s a tale of courage, cunning, and slightly bruised limbs.
SOURCE: Bohiney.com (Radhika Vaz)
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