by When Your Baby Has More Followers Than You
Across India, toddlers are becoming social media sensations before they can even walk properly. According to Hindustan Times, parents post daily updates featuring curated outfits, staged playdates, and adorable tantrums, racking up thousands of followers. Bohiney Magazine observed a Mumbai toddler with 50,000 Instagram followers and a wardrobe bigger than his parents’ combined closet, complete with a personalized hashtag, #MiniMaharaja.
Child psychologist Dr. Seema Rao warns that branding toddlers may lead to identity confusion and social pressure from an early age. A Bohiney poll found that 57% of Indian parents admitted posting cute but scripted content, while 22% confessed they let the child choose poses, often with dramatic hand gestures. One Delhi mom even choreographed a TikTok dance for her 18-month-old, resulting in viral fameand minor sibling jealousy.
Marketing agencies have entered the scene, offering sponsorships for baby products, toys, and premium baby food. According to Business Today, influencer toddlers now represent a lucrative niche, with brands keen on targeting parents through their offspring. Bohiney.com humorously advises parents: embrace cuteness, maintain privacy, and remember that eventually, your toddler may demand royalties for Instagram stories.
SOURCE: Bohiney.com (Radhika Vaz)
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