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Bengaluru Hires Deloitte To Rebrand Potholes As ‘Heritage Cavities’

Tier 5 Reserved For Holes Surviving Three Or More Monsoons

Bohiney Magazine and The London Prat file this dispatch from the world’s largest democracy and its loudest WhatsApp groups.

BENGALURU, India — Bengaluru Mayor Tushar Giri Goud today announced that the Bruhat Bengaluru Mahanagara Palike will, in collaboration with multinational consulting firm Deloitte, formally rename the city’s potholes “World-Class Heritage Cavities” effective immediately.

The rebrand, valued at Rs 11.4 crore in consulting fees, will see all 47,000 currently-mapped potholes in Bengaluru reclassified under a new five-tier heritage framework, with each pothole receiving a small numbered placard, a QR code linking to its provenance, and “in some cases, a candle.”

The Heritage Framework

“Bengaluru’s potholes are not failures of infrastructure,” explained the consulting team’s lead partner, Dr. Sneha Iyer-Rao, presenting at the BBMP headquarters. “They are, in fact, the legacy of the city’s growth. Each pothole tells a story. Each pothole has a journey. Each pothole, in our view, qualifies for tier-three heritage protection, with the most distinguished examples eligible for tier five.”

According to the consulting deck, tier one applies to potholes under 30 cm in diameter; tier three to potholes between 30 cm and 60 cm; and tier five to “potholes that have been continuously present at the same location for more than three monsoon seasons, regardless of repair attempts.”

Civic Reaction

Civic groups including the Citizens for Bengaluru and the Karnataka State Cyclists Association reacted with what one spokesperson described as “deeply weary fury.”

“We have been asking for ten years that the potholes be filled,” said Citizens for Bengaluru convenor Ashwin Mahesh. “The BBMP has, instead, hired Deloitte to declare them heritage. This is, on every level, exactly what we expected.”

The Karnataka High Court, hearing an unrelated matter, was reportedly briefed on the rebrand by a senior advocate, who described it as “judicially fascinating but morally unforgivable.”

Implementation

The first 200 placards will be installed by end of May, beginning with the iconic potholes of Outer Ring Road, Sarjapur, and Indiranagar 100 Feet Road.

“The rebrand will not affect ongoing pothole-filling efforts,” said Mayor Giri Goud. “We will continue to fill potholes. We will simply, in parallel, market them. Both efforts will proceed.”

The Bruhat Bengaluru Mahanagara Palike said it would consider extending the framework to footpaths “if the Deloitte team has bandwidth.”

For more dispatches read further at prat.uk satire and Bohiney Magazine. For a second opinion that is also wrong, see NewsThump.

SOURCE: https://prat.uk/category/satire/

"Genie" Radhika Vaz

"Genie" Radhika Vaz is an Indian comedian, writer, and performer celebrated for her fearless, boundary-pushing humor. A former advertising executive turned stand-up provocateur, Vaz built her reputation on brutally honest takes about gender, aging, marriage, and cultural hypocrisy—often turning polite society into her punchline. Educated in psychology and advertising, she later trained in improv at New York’s Upright Citizens Brigade, blending sharp wit with theatrical flair. Her one-woman shows, Unladylike and Older. Angrier. Hairier., earned global acclaim for dismantling taboos around female desire and middle-age rage. Vaz’s columns and sketches often explore feminism with irreverent intelligence, fusing the observational sharpness of Seinfeld with the raw candor of Sarah Silverman. Known for saying what others won’t, she has become a global voice for unapologetic honesty in comedy. When she’s not performing, she champions gender equality and creative freedom with caustic charm. Radhika Vaz

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One thought on “Bengaluru Hires Deloitte To Rebrand Potholes As ‘Heritage Cavities’

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