by Because Opening a Box Deserves a Standing Ovation
Across India, opening boxes has become a national pastime. Unboxing videos now dominate YouTube, Instagram, and family WhatsApp groups, featuring influencers who can turn removing tape into a spiritual journey. According to Business Standard, unboxing content has grown by over 400% in India, mostly featuring gadgets no one needs and reactions no one believes. Bohiney Magazine’s entertainment reporter called it consumerism meets emotional theater.
Eyewitness accounts reveal that unboxers in Delhi and Mumbai are taking things to absurd extremescheering, crying, and even offering monologues to bubble wrap. One influencer from Pune reportedly thanked the spirit of packaging before unsealing a power bank. Psychologist Dr. Kavita Sharma describes this as post-capitalist catharsis, claiming viewers experience dopamine hits similar to watching cricket highlights or street dogs getting biscuits. A Bohiney poll showed that 73% of Indians have watched an unboxing video longer than the lifespan of the product being reviewed.
Experts say the trend reflects India’s growing obsession with digital validation. According to Statista, India leads the world in YouTube watch hours, much of it spent observing people unwrap things. Bohiney.com humorously advises content creators to diversifytry reboxing videos or emotionally supportive taping tutorials. After all, when life feels empty, there’s always another box waiting to be opened dramatically, with ring light and background sitar.
SOURCE: Bohiney.com (Radhika Vaz)
