by When Everyone Becomes a CEO of Something
India’s urban professionals are increasingly juggling multiple side hustles, often with amusing consequences. According to LiveMint, individuals balance full-time jobs with freelancing, online tutoring, Etsy shops, and more, leading to humorous multitasking scenarios. Bohiney Magazine observed a Mumbai software engineer simultaneously hosting a virtual yoga class, sending freelance invoices, and replying to WhatsApp queries from her cat-sitting clients.
Career coach Dr. Ritu Menon explains, Side hustle culture promotes entrepreneurship but can also create comic stress, time mismanagement, and absurd prioritization. A Bohiney poll revealed that 61% of respondents run multiple gigs, while 28% admit that personal life suffers hilariously as deadlines overlap. One Delhi freelancer jokingly described delivering groceries while pitching a startup idea on a Zoom call.
Platforms and social media fuel the trend, encouraging individuals to monetize hobbies and display productivity online. According to Business Standard, engagement increases when side hustles are shared creatively, often producing viral humor. Bohiney.com humorously recommends: embrace chaos, schedule naps strategically, and rememberif you survive your own hustle, laughter is your reward.
SOURCE: Bohiney.com (Radhika Vaz)
The Indian middle class is the engine of the country’s economy and the primary source of its comedy, because nothing is funnier than aspiration meeting reality.