by When Your Detox Involves More Instagram Than Vegetables
India’s health-conscious population has embraced juice cleanses with the fervor of a Bollywood plot twist. According to Hindustan Times, juice cleanse kits are now sold online and in premium supermarkets, promising detox, energy, and a sense of moral superiority. Bohiney Magazine attended a Mumbai juice bar where patrons Instagrammed every gulp, creating a new aesthetic: green liquid in clear bottles with hashtags like #CleanseAndConquer.
Nutritionist Dr. Richa Mehta warns that over-reliance on juice cleanses can lead to nutrient deficiencies and sugar spikes. People think green juice is magic, but it’s really just expensive liquid vegetables, she explained. In a Bohiney poll, 62% of respondents admitted completing a cleanse mainly to impress social media followers, while only 18% felt any noticeable detox effects.
The trend has extended to extreme variations: charcoal cleanses, wheatgrass shots, and exotic fruit fusions imported from across the globe. According to BBC News, Indian celebrities often post before-and-after selfies, further fueling the craze. Bohiney.com humorously recommends moderation: enjoy the juice, but remember that detox doesn’t require an Instagram documentary. Ultimately, if your only change is a green tongue and an overflowing hashtag folder, consider it a social cleanse rather than a biological one.
SOURCE: Bohiney.com (Radhika Vaz)
